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WOMEN’S WINTER BOOTS: HOW DO YOU STYLE YOURS?

Your Docs. Your Style
 

Dr. Martens have spent 60 years at the feet of subculture. And there’s still no two DM’s wearers the same. With generation after generation of wearers customising, styling and making their DM’s their own – we’ve never been short on new ways-to-wear.

Need a bit of inspiration? We dug deep to see what the community have been wearing their winter boots with. And we’ve got the stats to prove it. Checking out winter boots tagged with #drmartensstyle – we pulled together some looks for when you’re short of ideas.
Your Docs. Your Style

Dr. Martens have spent 60 years at the feet of subculture. And there’s still no two DM’s wearers the same. With generation after generation of wearers customising, styling and making their DM’s their own – we’ve never been short on new ways-to-wear.



Need a bit of inspiration? We dug deep to see what the community have been wearing their winter boots with. And we’ve got the stats to prove it. Checking out winter boots tagged with #drmartensstyle – we pulled together some looks for when you’re short of ideas.
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Jeans might be an obvious choice – but they’ve been worn in, worn out, passed on and thrifted for generations. A blank canvas, subcultures have been reinventing and reimagining jeans since the 60s. We’ve got more in common than you think. And we found out that 13% of our wearers paired DM’s with black jeans that were rolled up, distressed, customised with patches or embroidered with imaginative and unique illustrations. A good pair of jeans and a pair of empowering platforms will carry you through everything winter can throw at you. And beyond.
Jeans might be an obvious choice – but they’ve been worn in, worn out, passed on and thrifted for generations. A blank canvas, subcultures have been reinventing and reimagining jeans since the 60s. We’ve got more in common than you think. And we found out that 13% of our wearers paired DM’s with black jeans that were rolled up, distressed, customised with patches or embroidered with imaginative and unique illustrations. A good pair of jeans and a pair of empowering platforms will carry you through everything winter can throw at you. And beyond.
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If jeans aren’t your thing – break barriers by channelling the grunge look of the 90s with a denim skirt. From faded, washed or bleached – almost 1 in 5 wearers made a statement by rocking their Docs with a skirt.


UK winters can be relentless. But that doesn’t mean you have to compromise. Our boots and shoes make sure you’re ready to tackle the coldest months of the year – the DM’s way. Fur-lined DM’s will see you through the cold months. And are ready for whatever you throw at them.

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Once restricted to the office – suit trousers have started creeping back into everyday wear. Collide formalwear with a pair of DM’s and you’re already on your way to making a statement.
Once restricted to the office – suit trousers have started creeping back into everyday wear. Collide formalwear with a pair of DM’s and you’re already on your way to making a statement.
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Got an old band-tee that’s overdue a revival? Dig it back out. Because ever since our first boot rolled off the production line, band-tees and DM’s have been a go-to look. Wherever and whenever.


Our Chelsea Boot dates back to the Victorian era. But it wasn't until the 70s that it was given a rugged DM's overhaul. In the decades since, our timeless subcultural silhouette has been reworked, reimagined and rebooted. But remains a staple to this day.

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Stand tall. Engineered to empower – our tall boots were built with fearless wearers in mind. As versatile as they are towering – these all-season boots bring both maximum height and maximum attitude.
Stand tall. Engineered to empower – our tall boots were built with fearless wearers in mind. As versatile as they are towering – these all-season boots bring both maximum height and maximum attitude.
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 RESULTS AND METHODOLOGY

RESULTS

1

2

3

4

5

TOP

Dress

Black top

Graphic t-shirt

Bodycon dress

Shacket

BOTTOM

Black jeans

Skirt

Cycling shorts

Jeans

Cargo trousers

METHODOLOGY

To help understand how people style their Dr. Martens, we opted for using Tagger (Signals) a social listening tool. Using this we were able to monitor the content created for #drmartensstyle, #drmartens, #drmartenstyle across all social networks since January 2020. We focused on the top 50 most engaged content that was publicly posted in the UK, Germany and France creating a predefined list of variables to categorise each of the styles.

Each piece of content was categorised by:

  • The month the content was posted

  • The year the content was posted

  • The type of content e.g. Image/video

  • The gender of the content creator

  • The generation of the content creator

  • The shoe category type e.g. Platform

  • The outfit type worn on the top half of the content creator

  • The outfit type worn on the bottom half of the content creator

  • The shoe colour

  • The location type in the background of the content

  • The event type in the background of the content

To understand how people across countries and shoe types like to style their Dr. Martens, the data was pivoted to highlight the occurrence of each variable across categories.