If jeans aren’t your thing – break barriers by channelling the grunge look of the 90s with a denim skirt. From faded, washed or bleached – almost 1 in 5 wearers made a statement by rocking their Docs with a skirt.
UK winters can be relentless. But that doesn’t mean you have to compromise. Our boots and shoes make sure you’re ready to tackle the coldest months of the year – the DM’s way. Fur-lined DM’s will see you through the cold months. And are ready for whatever you throw at them.
Got an old band-tee that’s overdue a revival? Dig it back out. Because ever since our first boot rolled off the production line, band-tees and DM’s have been a go-to look. Wherever and whenever.
Our Chelsea Boot dates back to the Victorian era. But it wasn't until the 70s that it was given a rugged DM's overhaul. In the decades since, our timeless subcultural silhouette has been reworked, reimagined and rebooted. But remains a staple to this day.
To help understand how people style their Dr. Martens, we opted for using Tagger (Signals) a social listening tool. Using this we were able to monitor the content created for #drmartensstyle, #drmartens, #drmartenstyle across all social networks since January 2020. We focused on the top 50 most engaged content that was publicly posted in the UK, Germany and France creating a predefined list of variables to categorise each of the styles.
Each piece of content was categorised by:
- The month the content was posted
- The year the content was posted
- The type of content e.g. Image/video
- The gender of the content creator
- The generation of the content creator
- The shoe category type e.g. Platform
- The outfit type worn on the top half of the content creator
- The outfit type worn on the bottom half of the content creator
- The shoe colour
- The location type in the background of the content
- The event type in the background of the content
To understand how people across countries and shoe types like to style their Dr. Martens, the data was pivoted to highlight the occurrence of each variable across categories.