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DR. MARTENS X THE WHO

 

A COLLABORATION DECADES IN THE MAKING

 

When Pete Townshend wore a battered old pair of 1460 boots on stage in 1967, he catapulted us from a modest workwear brand to a world of overdrive, stage dives and mosh pits. Music has been our heartbeat ever since. And as the band stomped, smashed and scissor-kicked their way to the top of the British mod scene, we were there every step of the way. Now, with this new collaboration, things have come full circle. Or rather: full mod target.


 
 

THE MODFATHERS

 

The Who’s emblem, the tri-colour target, is one of the most iconic graphics in rock music history. So we’ve not held back on it in the collection. Socks to shoes, we want every piece to capture the scooter-riding, bespoke-suit-wearing, seaside town-crawling Mod aesthetic, and underpin it with Docs famed durability.