PRIVACY POLICY

This notice was last updated in January 2025. For information about previous versions, you can get in touch at the following email address: [email protected].

WHO WE ARE

"Dr. Martens" (including http://www.drmartens.com/us/en/) is a trading division of Dr. Martens AirWair USA LLC, which is the Business or Controller responsible for the processing of your personal information.

This notice describes our practices when using personal information of:

our website (drmartens.com/us/en/) users and online customers;
our in-store customers at Dr. Martens stores; and
other individuals, including the employees of our business customers and suppliers ("business contacts").

This notice will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.

We respect your privacy and we value the trust you have placed in us by sharing your information. This notice sets out the way we use your information:

what we collect;
how we collect it;
how we use it;
why we use it;
who we share it with; and
the rights to which you are entitled.

If you have any questions or anything in this notice is unclear, please get in touch with our Data Protection Officer at the following email address: [email protected].

DATA COLLECTION AND USAGE

We will collect and use your personal information for the purposes set out in more detail in this section.

When and what we collect	Purpose	For how long
When you make a purchase on our website: Your name, address, email address and phone number; Information about the product/service purchased and your payment details, including any e-gift card.	We use this information to: Provide our products and services; Manage, develop and administer our services; Process your order; Take payment from you or give you a refund; On-board you as a customer; Provide an electronic copy of your order and/or receipt; Send your e-gift card to your email address so you can use it to purchase products on our website. Help us ensure that our customers are genuine and to prevent fraud; Ask for feedback on your recent purchase(s), via a third party; and Send newsletters, personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent).	We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order. We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations.
When you visit or make a purchase in one of our stores: Video footage from CCTV surveillance in our stores; Contact details, if necessary, to complete your order or to deliver the service that you require; Information about the product / service purchased; Your payment details; Your name and contact details if you buy a gift card; Your email address if you choose to receive your receipt via email; and Your photograph, name and email address if you choose to interact with a digital photo wall.	We use this information to: Provide our products and services; Manage, develop and administer our services; Process your order; Take payment from you or give you a refund; On-board you as a customer; Register your gift card so you can use it in any of our stores; and Prevent crime and for security reasons (CCTV); Help us ensure that our customers are genuine and to prevent fraud; Ask for feedback on your recent purchase(s), via a third party; Send personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent); Provide an electronic copy of your order and/or receipt; and Print your photo or provide a digital copy to you by email.	We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order. We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations. CCTV images are retained in accordance with local country and state requirements. This is typically for a period of 30-90 days. Where we have a digital photo wall in store, your photo is stored with us and our third party service provider for 13 months, in case you might want to access it again during this period of time.
When you register an accountwith us: Your contact details including: your name, address, email address; Password; and Information about your order history.	We use this information: To provide our services; To manage and administer our systems; To identify your preferences; To communicate with you regarding your account and our services; and For marketing purposes (newsletters and offers will only be sent to you if you have given your consent).	We delete your information when it is no longer necessary to retain for the specified purposes or when you close your account with us.
When you you sign up to one or more of our servicessuch as newsletters, exclusive offers, surveys, competitions and notification of restocking: Your email address Information about your newsletter and marketing preferences Information about your experience with us or our products	We use this information to: Inform you when sizes are back in stock; Send newsletters, personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent); Carry out competitions and contests that you participate in and to contact winners; and Anonymously analyze survey responses improving the use and satisfaction of our website, services and products.	We delete your information when it is no longer necessary to retain for the specified purposes or when you unsubscribe from our newsletter.
If you are an employee at a business contact/supplier: Your name and title, contact details, company name, business title, email address; Where the business contacts have online accounts, log-in and similar credentials and information about use of these services; and Communications with our business contacts.	We use this information to: Facilitate the smooth running of the business through communications with corporate customers and suppliers, for example, to communicate about the goods and services we receive from suppliers; Enable business contacts to access their online accounts; Send marketing communications to business contacts regarding our services and products which may be of interest to our corporate customers and to promote our business and brand; Invite our business contacts to events and exhibitions; Carry out internal analysis and research to help us improve our services; and Build relationships with other organizations.	We delete your information when it is no longer necessary to retain for the specified purposes or when you withdraw your consent. We do store some types of information for longer if we are obliged by law to do so, e.g. to comply with bookkeeping obligations.
When you visit our website and cookies are in operation: Your IP-address Device information such as operating system, unique device identifiers, the mobile network system; Hardware and browser settings; Date and time of requests; The requests you make; The pages you visit and search engine terms you use; and Information about how you use our website.	We use cookies in order to give you a better experience when you visit the website, and in order to provide our services to you in a more efficient way, e.g., to ensure an easy checkout process. For more information about cookies, the types of cookies we use and how we use them please see our Cookie Policy.	We delete the specific cookies as specified in our Cookie Policy
When you attend an event which we are hosting or participating in: Your contact details including: your name, address, email address; and Your photograph.	We use this information to: Contact you about the event; Promote the event across varying media channels after it has taken place; and Promote our products that you are wearing.	We delete your information when it is no longer necessary to retain for the specified purposes or when you no longer wish to be contacted about events. With your consent, we retain images indefinitely for use in all media throughout the world and for any purpose, including social media (such as Facebook, Instagram, Twitter and YouTube), other digital media, printed publications, and other advertising, marketing and promotional material.

When and what we collect

Purpose

For how long

When you make a purchase on our website:

Your name, address, email address and phone number;
Information about the product/service purchased and your payment details, including any e-gift card.

We use this information to:

Provide our products and services;
Manage, develop and administer our services;
Process your order;
Take payment from you or give you a refund;
On-board you as a customer;
Provide an electronic copy of your order and/or receipt;
Send your e-gift card to your email address so you can use it to purchase products on our website.
Help us ensure that our customers are genuine and to prevent fraud;
Ask for feedback on your recent purchase(s), via a third party; and
Send newsletters, personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent).

We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order.

We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations.

When you visit or make a purchase in one of our stores:

Video footage from CCTV surveillance in our stores;
Contact details, if necessary, to complete your order or to deliver the service that you require;
Information about the product / service purchased;
Your payment details;
Your name and contact details if you buy a gift card;
Your email address if you choose to receive your receipt via email; and
Your photograph, name and email address if you choose to interact with a digital photo wall.

We use this information to:

Provide our products and services;
Manage, develop and administer our services;
Process your order;
Take payment from you or give you a refund;
On-board you as a customer;
Register your gift card so you can use it in any of our stores; and
Prevent crime and for security reasons (CCTV);
Help us ensure that our customers are genuine and to prevent fraud;
Ask for feedback on your recent purchase(s), via a third party;
Send personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent);
Provide an electronic copy of your order and/or receipt; and
Print your photo or provide a digital copy to you by email.

We delete your information when it is no longer necessary to retain for the specified purposes which is normally two years after your last order.

We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations.

CCTV images are retained in accordance with local country and state requirements. This is typically for a period of 30-90 days.

Where we have a digital photo wall in store, your photo is stored with us and our third party service provider for 13 months, in case you might want to access it again during this period of time.

When you register an accountwith us:

Your contact details including: your name, address, email address;
Password; and
Information about your order history.

We use this information:

To provide our services;
To manage and administer our systems;
To identify your preferences;
To communicate with you regarding your account and our services; and
For marketing purposes (newsletters and offers will only be sent to you if you have given your consent).

We delete your information when it is no longer necessary to retain for the specified purposes or when you close your account with us.

When you you sign up to one or more of our servicessuch as newsletters, exclusive offers, surveys, competitions and notification of restocking:

Your email address
Information about your newsletter and marketing preferences
Information about your experience with us or our products

We use this information to:

Inform you when sizes are back in stock;
Send newsletters, personalized offers or shopping ideas which are based on your shopping habits (only if you have given your consent);
Carry out competitions and contests that you participate in and to contact winners; and
Anonymously analyze survey responses improving the use and satisfaction of our website, services and products.

We delete your information when it is no longer necessary to retain for the specified purposes or when you unsubscribe from our newsletter.

If you are an employee at a business contact/supplier:

Your name and title, contact details, company name, business title, email address;
Where the business contacts have online accounts, log-in and similar credentials and information about use of these services; and
Communications with our business contacts.

We use this information to:

Facilitate the smooth running of the business through communications with corporate customers and suppliers, for example, to communicate about the goods and services we receive from suppliers;
Enable business contacts to access their online accounts;
Send marketing communications to business contacts regarding our services and products which may be of interest to our corporate customers and to promote our business and brand;
Invite our business contacts to events and exhibitions;
Carry out internal analysis and research to help us improve our services; and
Build relationships with other organizations.

We delete your information when it is no longer necessary to retain for the specified purposes or when you withdraw your consent.

We do store some types of information for longer if we are obliged by law to do so, e.g. to comply with bookkeeping obligations.

When you visit our website and cookies are in operation:

Your IP-address
Device information such as operating system, unique device identifiers, the mobile network system;
Hardware and browser settings;
Date and time of requests;
The requests you make;
The pages you visit and search engine terms you use; and
Information about how you use our website.

We use cookies in order to give you a better experience when you visit the website, and in order to provide our services to you in a more efficient way, e.g., to ensure an easy checkout process.

For more information about cookies, the types of cookies we use and how we use them please see our Cookie Policy.

We delete the specific cookies as specified in our Cookie Policy

When you attend an event which we are hosting or participating in:

Your contact details including: your name, address, email address; and
Your photograph.

We use this information to:

Contact you about the event;
Promote the event across varying media channels after it has taken place; and
Promote our products that you are wearing.

We delete your information when it is no longer necessary to retain for the specified purposes or when you no longer wish to be contacted about events.

With your consent, we retain images indefinitely for use in all media throughout the world and for any purpose, including social media (such as Facebook, Instagram, Twitter and YouTube), other digital media, printed publications, and other advertising, marketing and promotional material.

WHERE WE COLLECT INFORMATION FROM

The majority of personal information we process is collected directly from you for the purposes outlined in the previous section of this notice. However, sometimes we also collect information from other sources including payment processing companies; your bank; other entities in our group; data brokers; and other members of a loyalty scheme. We collect personal data indirectly to:

provide our services;
manage and administer our systems;
take payment from you or give you a refund;
help us ensure that our customers are genuine and to prevent fraud;
personalize our service to you by complementing your behaviors and preferences;
perform statistical analysis and research into our customers so that we can better understand our customers and allow us to develop and improve our services to meet the needs and preferences of our customers; and
combine this information with other types of information mentioned above to create holistic profiles of our customers which allows us to make our services more personal and tailored to each customer's preferences and habits.

Additionally, we sometimes incidentally collect information from public sources such as the media and social media platforms in order to maintain market awareness and build social media branding.

INFORMATION WE SHARE

In certain situations, we share your personal data with partners, contractors and other third parties:

Our Group - We share information about you with other members of our group of companies so we can provide the best service across our group. Any sharing of information within our Group is covered by our Intra-Group Agreement.
Suppliers and Service Providers - We share information with certain contractors, suppliers, or service providers. They may process your personal data for us, for example, if we use a marketing agency. Other recipients / service providers include advertising agencies, IT specialists, providers of cloud services, third party payment processors, delivery drivers, social media platforms, database providers, backup and disaster recovery specialists, email providers or outsourced call centers.
Fraud Prevention - We also share your information with certain third parties where we have a legitimate interest to do so. These include credit reference agencies, anti-fraud databases, screening agencies and other partners we do business with such as other loyalty scheme members. If we are not able to share information with certain third-party partners who are also in our loyalty scheme, we will not be able to offer that service.
Legal - Your personal information may also be shared if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency (including the police) or in the defense of legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.
Reviews - We also partner with third parties, including Yotpo, to collect impartial product reviews from customers who purchase our products from this website. These third parties may contact you via email on our behalf in order to give you an opportunity to review your purchase. These third parties will not use your personal information for any purpose other than to invite you to write a review and will handle your information securely. If you do not wish to receive further emails from these parties, please click on the unsubscribe link at the bottom of the email.
Corporate Actions - If we are discussing selling or transferring part or all of our business, anonymized information may be transferred to prospective purchasers under suitable terms as to confidentiality. If we are reorganized or sold, information may be transferred to a buyer who can continue to provide services to you. We will always inform you in advance of this taking place.

Your personal data may be shared if it is made anonymous, as in such circumstances the information will cease to be personal data.

WHERE YOUR INFORMATION WILL BE HELD

We may, directly or indirectly through third-party entities around the world, process, store, and transfer all of the information you provide, including your personal information, as described in this Privacy Notice.

Your information may be transferred to and processed in countries outside the United States, including (but not limited to) Australia, Canada, the European Union, Hong Kong, India, Japan, and the United Kingdom. We will only transfer data to jurisdictions outside the United States in accordance with applicable data protection laws and only where there are safeguards are in place to ensure it remains sufficiently protected.

YOUR RIGHTS

You may have rights in relation to our processing of your personal data depending on the applicable laws and the state in which you reside. Please see the Additional State-Specific Information section below to understand the rights you have and submit a request. Where we are not legally obliged to fulfil your request, we retain full discretion as to our response.

Please note that to verify you are the individual to whom the personal information relates, you will need to confirm your email address by accessing a link emailed automatically upon submission of the webform. We will also match any personal information provided in the webform to the personal information held by us.

An authorized agent may also submit a request on your behalf via this webform. This will require either (a) attaching a copy of a valid power of attorney granted to the authorized agent by the consumer; or (b) attach e-mail proof of signed permission, along with copy of the authorized agent’s ID, and we may also require the consumer to verify their ID directly with us. You may also make a verifiable consumer request on behalf of your minor child, although we have no actual knowledge of collecting, using, or sharing the data of minor children.

If you have any questions about your rights or our processes for handling requests, please contact us at: [email protected] 1-800-810-6673, or by post addressed to: ‘Data Protection Officer', Legal Department, Dr. Martens, 2 NW 10th Ave. Portland, Oregon 97209, US

SECURITY

We are committed to keeping your personal information safe. We've got physical, technical and administrative measures in place to protect personal data from loss, prevent unauthorized access or use of your information, including any modification, disclosure, damage, alteration, destruction or other misuse.

LINKS TO THIRD PARTY WEBSITES

Our website, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others including our partner networks, advertisers and other group companies and/or social networks as offered to you and supported by your browser.

The personal data that you provide through these websites is not subject to this Privacy Notice and the treatment of your personal data by such websites is not our responsibility. If you follow a link to any of these websites, please note that these websites have their own privacy notices which will set out how your information is collected and processed when visiting those links. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy notices of entities through which you chose to share.

CHILDREN

We do not knowingly collect information from children or other persons who are under 18 years old. Our services are not intended for minors. If you are under 18 years old, you may not submit any personal information to us or subscribe for the services. If you believe we might have any personal information from or about a person under the age of 18, please contact us at: [email protected] or 1-800-810-6673, or by post addressed to: ‘Data Protection Officer', Legal Department, Dr. Martens, 2 NW 10th Ave. Portland, Oregon 97209, US.

CHANGES TO THE NOTICE

This notice will be changed or updated from time to time.

If we change anything important about this notice (the information we collect, how we use it or why) we will highlight those changes at the top of the notice and provide a prominent link to it for a reasonable length of time following the change. We will also notify you in advance of the changes taking effect so that you understand what impact the changes may have on you.

ADDITIONAL STATE-SPECIFIC INFORMATION

CALIFORNIA RESIDENTS

Personal Information Collection

We collect, disclose or share the categories of personal information defined in the California Consumer Privacy Act (CCPA) as described below:

Category	In the preceding 12 months this category was:	Categories of third parties disclosed to	Categories of third parties shared with
A. Identifiers	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Product and service fulfilment companies Internet service providers Affiliates and subsidiaries Payment processors and financial institutions Government entities and law enforcement as required by law Lawyers, auditors, accountants, consultants and other parties as required by law Data analytics providers	Advertising Networks Social Networks
B. Personal Information Categories from Cal. Civ. Code § 1798.80(e), meaning any information not publicly available that is capable of being associated with a particular individual.	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Product and service fulfilment companies Internet service providers Affiliates and subsidiaries Payment processors and financial institutions Government entities and law enforcement as required by law Lawyers, auditors, accountants, consultants and other parties as required by law Data analytics providers	Advertising Networks Social Networks
C. Characteristics of CA or Federal Protected Classifications	Collected: Yes Disclosed: Yes Shared: No	Service Providers Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
D. Commercial Information, including purchasing history	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Product and service fulfilment companies Affiliates and subsidiaries Payment Processors and financial institutions Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law Lawyers, auditors, accountants, consultants and other parties as required by law Data analytics providers	Advertising Networks Social Networks
E. Biometric Information	Collected: No Disclosed: No Shared: No
F. Internet or Other Similar Network Activity	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Product and service fulfilment companies Internet service providers Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law Data analytics providers	Advertising Networks Social Networks
G. Geolocation Data	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Internet service providers Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law Data analytics providers	Advertising Networks Social Networks
H. Audio, electronic, visual, thermal, olfactory, or similar information	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
I. Professional or Employment-Related Information	Collected: No Disclosed: No Shared: No
J. Education Information	Collected: No Disclosed: No Shared: No
K. Profile Data	Collected: Yes Disclosed: Yes Shared: Yes	Service Providers Affiliates and subsidiaries Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law Data analytics providers	Advertising Networks Social Networks

We only use and/or disclose Sensitive Personal Information for purposes included in the list of exempted activities from section 7027, subsection (m) of the California Consumer Privacy Act Regulations, and those uses are reasonably necessary and proportionate for the purposes. We do not collect sensitive personal information with the purpose of inferring characteristics about our consumers.

We do not have actual knowledge that personal information relating to consumers under 16 years of age is sold or shared.

Business Purposes

Personal information and sensitive personal information may be collected, used, or disclosed for the following business purposes as defined in the CCPA:

To fulfil or meet the reason for which the information is provided
For our internal operation purposes
For auditing relating to consumer transactions including ad impressions and compliance with regulations
Fraud and security detection
Debugging to identify and repair errors
Short-term data use for the current interaction that is not used to build a profile
Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
To facilitate certain programs and promotions, including ReWair
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
To share the personal information with service providers to carry out other business purposes.

Privacy Rights

California residents have the following rights with respect to their personal information:

The right to know what personal information is collected
The right to access personal information
The right to correct personal information
The right to delete personal information
The right to opt-out of the “sale” of personal information or “sharing” for cross-context behavioral advertising. You can use the “Do Not Share or Sell My Info” at the bottom of this page
The right to limit the use of sensitive personal information
The right not to be discriminated against for exercising any of the above rights

You can exercise your rights at any time by using our webform to submit a request:

MAKE A REQUEST

Additionally, customers who wish not to use the form may call 1-866-I-OPT-OUT and enter code 1940. You may also appeal if your request is rejected by contacting [email protected]. Your appeal will be considered and a response will be provided within 60 days, including notifying you of your rights under applicable laws to contact the Attorney General to submit a complaint.

Notice of Financial Incentive

We currently provide the following financial incentives:

You may be offered a percentage off a purchase for providing your e-mail address for marketing purposes. You may opt-in to the incentive by entering your e-mail address when presented with the offer. You may withdraw from the incentive at any time by submitting a request for the deletion of your information as set forth herein. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having e-mail contact information for marketing purposes. Additional terms and conditions may be presented at the time of the offer.
You may be offered a percentage off a purchase for signing up for SMS text messages for marketing purposes. You may opt-in to the incentive by opting-in and providing your mobile number when presented with the offer. You may withdraw from the incentive at any time by replying STOP to the message or following other instructions provided. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having your mobile contact information for marketing purposes. Additional terms and conditions may be presented at the time of the offer.
You may be offered an opportunity to win merchandise in exchange for allowing Dr. Martens to use and display information such as your full name, Instagram handle and other information required to participate in a giveaway such as a response to a question. You may withdraw from the incentive by using the method provided in the terms and conditions for the giveaway. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having and displaying contest entries to promote the social aspects of Dr. Martens. Additional terms and conditions may be presented at the time of the offer.
You may be offered an opportunity to win merchandise by participating in a survey and providing your e-mail address. You may withdraw from the incentive at any time by submitting a request for the deletion of your information as set forth herein. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having receiving survey response insights. Additional terms and conditions may be presented at the time of the offer.

NEBRASKA RESIDENTS

Privacy Rights

Nebraska residents have the following rights with respect to their personal information:

The right to know what personal information is collected
The right to access personal information (and have it provided in a format that allows you to transmit it to other companies)
The right to correct personal information
The right to delete personal information
The right to opt-out of the sale of personal information; processing for targeted advertising; or profiling in furtherance of a decision that produces legal or similarly significant effects.

You can exercise your rights at any time by using our webform to submit a request:

MAKE A REQUEST

You may also appeal if your request is rejected by contacting [email protected]. Your appeal will be considered and a response will be provided within 60 days, including notifying you of your rights under applicable laws to contact the Attorney General to submit a complaint.