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Dr. Martens Affiliate Program

The first pair of Dr. Martens boots rolled off the production line on April 1, 1960. With its trademark yellow stitch, comfortable grooved sole and heel-loop, it was originally intended for England’s postmen, policemen and factory workers.

Since then, Dr. Martens footwear has been adopted and subverted by people like you: diverse individuals, musicians, and youth-driven subcultures. These are people who stand out from the crowd. The non-conformists who follow their own rules — and their journeys of self-expression are usually accompanied by a pair of Docs. Ideal for customization — and famously utilitarian and comfortable — the simple silhouette can be found on the catwalk, at music festivals, on stage at gigs and on the sidewalk.

Bottom line: we just make the boots — you make them look good.

Become an Affiliate

Dr. Martens is always looking for partners who share our values of authenticity and rebellious self-expression, and have a passion for art and music. Through our affiliate program, you can earn commission by posting an affiliate link, text ad and/or banner ad on your site. When visitors click through to and make a purchase, you earn commission.

Program Features

  • Commission Rate: 3-6% (with opportunities to earn more)
  • Cookie Duration: 30 Days
  • Comprehensive data feed, updated daily
  • Banner and text creative, updated monthly
  • Frequent communications regarding new products, technologies & promotions

How to Join

  1. Sign up for CJ, our trusted affiliate tracking provider that helps us manage relationships with our partners. CJ hosts our affiliate tracking links, provides real-time reporting, and manages commission payments.
  2. Review our program terms and apply for our program.
  3. We will contact you once we review and approve your website
  4. When you are approved, we will provide you with a variety of assets and links for you to start posting on your website!

Questions? please email us at [email protected]