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Last Revised on: January 2021
Last Reviewed on: January 2021
Effective Date: January 2021

Notice at Collection and Privacy Policy for California Residents

Dr. Martens AirWair USA LLC (“we,” “our,” or “Company”) respects your privacy and are committed to providing a transparent Notice at Collection and Privacy Policy for California Residents. This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California (“consumers” or “you”).

Notice at Collection

The purpose of this Notice at Collection is to provide you with timely notice, at or before the point of collection, about the categories of personal information to be collected from you and the purposes for which the personal information will be used.
 

Do We collect?

Categories of Personal Information

A. Identifiers: For example, a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.

B. Personal Information Categories from Cal. Civ. Code § 1798.80(e): For example, a name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

C. Characteristics of CA or Federal Protected Classifications: For example, race, religion, national origin), age (40 and over), gender, sexual orientation, medical condition, ancestry, pregnancy (includes childbirth, breastfeeding and/or related medical conditions), familial status, disability, veteran status, or genetic information.

D. Commercial Information: For example, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

E. Biometric Information: For example, physiological, biological, or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.

F. Internet or Other Similar Network Activity: For example, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.

G. Geolocation Data: For example, information that can be used to determine a device’s physical location.

H. Sensory or Surveillance Data: For example, audio, electronic, visual, thermal, olfactory, or similar information that can be linked or associated with a particular consumer or household.

I. Professional or Employment-Related Information: For example, compensation, evaluations, performance reviews, personnel files and current and past job history.

J. Education Information (defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an education institution or party acting on its behalf, for example, non-public information that can be used to distinguish or trace an individual’s identity in relation to an educational institution either directly or indirectly through linkages with other information.

K. Profile Data: For example, inferences drawn from personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

Please note that Personal Information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (CalFIPA), and the Driver's Privacy Protection Act of 1994.

We use the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason for which the information is provided.
  • For our internal operation purposes.
  • For auditing relating to consumer transactions including ad impressions and compliance with regulations.
  • Fraud and security detection.
  • Debugging to identify and repair errors.
  • Short-term data use for the current interaction that is not used to build a profile.
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics).
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
  • To share the personal information with service providers to carry out other business purposes.

We will not collect additional categories of personal information without providing you a new Notice at Collection disclosing those categories.

Do Not Sell My Personal Information

Privacy Policy

The purpose of this privacy policy is to provide you with a comprehensive description of our online and offline practices regarding the collection, use, disclosure, and "sale" (as defined by the CCPA) of personal information and of your rights regarding your personal information.

Your Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, and "sell." You can do this through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”

We collect personal information, which means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). The following table includes disclosures for the preceding 12 months of: categories of personal information we have collected about consumers, the categories we have disclosed for a business purpose, and categories of third parties with whom we shared the personal information during that period.

Category B. Personal Information Categories from Cal. Civ. Code § 1798.80(e)
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Product and service fulfillment companies Internet service providers
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Payment Processors and financial institutions
  • Government entities and law enforcement as required by law
  • Lawyers, auditors, accountants, consultants and other parties as required by law
  • Data analytics providers
Category C. Characteristics of CA or Federal Protected Classifications
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
Category D. Commercial Information
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Product and service fulfillment companies
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Payment Processors and financial institutions
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Lawyers, auditors, accountants, consultants and other parties as required by law
  • Data analytics providers
 
Category E. Biometric Information
In the preceding 12 months this category was:
Categories of third parties to whom the information was disclosed
 
Category F. Internet or Other Similar Network Activity
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Product and service fulfillment companies
  • Internet service providers
  • Advertising Networks
  • Social Networks
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Data analytics providers
Category G. Geolocation Data
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Internet service providers
  • Advertising Networks
  • Social Networks
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Data analytics providers
Category H. Sensory or Surveillance Data
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
Category I. Professional or Employment-Related Information
In the preceding 12 months this category was: Collected: No
Disclosed: No
Categories of third parties to whom the information was disclosed

N/A

Category J. Education Information
In the preceding 12 months this category was: Collected: No
Disclosed: No
Categories of third parties to whom the information was disclosed

N/A

Category K. Profile Data
In the preceding 12 months this category was: Collected: Yes
Disclosed: Yes
Categories of third parties to whom the information was disclosed
  • Service Providers
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Data analytics providers
Category In the preceding 12 months this category was: Categories of third parties to whom the information was disclosed
A. Identifiers Collected: Yes
Disclosed: Yes
  • Service Providers
  • Product and service fulfillment companies Internet service providers
  • Internet service providers
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Payment Processors and financial institutions
  • Government entities and law enforcement as required by law
  • Lawyers, auditors, accountants, consultants and other parties as required by law
  • Data analytics providers
B. Personal Information Categories from Cal. Civ. Code § 1798.80(e) Collected: Yes
Disclosed: Yes
  • Service Providers
  • Product and service fulfillment companies
  • Internet service providers
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Payment Processors and financial institutions
  • Government entities and law enforcement as required by law
  • Lawyers, auditors, accountants, consultants and other parties as required by law
  • Data analytics providers
C. Characteristics of CA or Federal Protected Classifications Collected: Yes
Disclosed: Yes
  • Service Providers
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
D. Commercial Information Collected: Yes
Disclosed: Yes
  • Service Providers
  • Product and service fulfillment companies
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Payment Processors and financial institutions
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Lawyers, auditors, accountants, consultants and other parties as required by law
  • Data analytics providers
E. Biometric Information Collected: No
Disclosed: No

N/A

F. Internet or Other Similar Network Activity Collected: Yes
Disclosed: Yes
  • Service Providers
  • Product and service fulfillment companies
  • Internet service providers
  • Advertising Networks
  • Social Networks
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Data analytics providers
G. Geolocation Data Collected: Yes
Disclosed: Yes
  • Service Providers
  • Internet service providers
  • Advertising Networks
  • Social Networks
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Data analytics providers
H. Sensory or Surveillance Data Collected: Yes
Disclosed: Yes
  • Service Providers
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
I. Professional or Employment-Related Information Collected: No
Disclosed: No

N/A

J. Education Information Collected: No
Disclosed: No

N/A

K. Profile Data Collected: Yes
Disclosed: Yes
  • Service Providers
  • Affiliates and subsidiaries
  • Advertising Networks
  • Social Networks
  • Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
  • Data analytics providers


The categories identified as collected in the table above were collected from the following categories of sources:

  • You directly (active or passive from observation)
  • Internet service providers
  • Data analytics providers
  • Operating systems and platforms
  • Social networks
  • Service Providers


What we "Sell" and Right to Opt-Out

It is our policy that we do not sell your data — we are not data brokers, and we don’t exchange your information for money. However, under the CCPA, some sharing of personal information necessary to provide you with personalized ads may be considered a “sale,” even if no money is exchanged. Therefore, we want to make sure you have choices under the CCPA’s definition of "sale."

When you opt-out, we will stop sharing your information with some of our advertising and analytics providers or those providers will treat the data in a way that makes the sharing not considered a “sale” pursuant to CCPA. As a result, you may no longer receive personalized offers from Dr. Martens on some sites or services.

We have “sold” the following categories of personal information in the preceding 12 months to third parties comprised of advertising networks and data analytic providers: identifiers; personal information categories from Cal. Civ. Code § 1798.80(e); internet or other similar network activity; and profile data.

The purpose of the notice of Right to Opt-out is to inform you that as a California resident, you have the right to direct us to stop selling your personal information, which is called the “Right to Opt-Out.”

You may exercise your Right to Opt-Out by clicking “Do Not "Sell" My Personal Information” to use the interactive form or by submitting a request here.

Authorized Agent for Opt-Out: If you use an authorized agent to exercise your right to opt-out of the sale of personal information, please note that Company requires that the authorized agent submit proof in the form of an authorization signed by you that the authorized agent has been authorized to act on your behalf.

We do not have actual knowledge that we "sell" the personal information of minors under 16 years of age.

Your Right to Request Deletion of Your Personal Information

You have the right to request that we delete any of your personal information collected by us, subject to certain exceptions. You can do this through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Submitting a Verified Consumer Request

You have the right to submit verified consumer requests to know information or for deletion. The request to know can be for any or all of the following:
 
(1) Specific pieces of personal information that we have collected about you;
(2) Categories of personal information we have collected about you;
(3) Categories of sources from which the personal information was collected;
(4) Categories of personal information that we "sold" or disclosed for a business purpose about you.
(5) Categories of third parties to whom the personal information was "sold" or disclosed for a business purpose; and
(6) The business or commercial purpose for collecting or "selling" personal information.


The response to a request for any of the categories above will cover the preceding 12 months. Please note that we are not required to provide personal information to you more than twice in a 12-month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

You can submit requests using the following by calling 800-810-6673 or via the webform here.

If you submit a request that is not through one of these designated methods or is deficient in some manner unrelated to verification, we will either treat it as if it had been submitted in accordance with our designated methods or provide you with information on how to submit the request or remedy any deficiencies.

Your request will be verified by matching the information you provide to information that we have collected. We will verify you by matching the information you submit on the webform with information we maintain.

Once we receive your verifiable consumer request, we will confirm receipt of the request within 10 business days describing our verification process. We will respond to your request within 45 calendar days, if we are able to verify your identity. Requests for deletion will require a separate confirmation that you want your information deleted.

If requests from you are manifestly unfounded or excessive in particular because of their repetitive character, we may either charge a reasonable fee or refuse to act on the request, notifying you of our reason for refusing to act. If we determine that the request warrants a fee, we will notify you of the reason for that determination and provide you with a cost estimate before completing your request.

Please note that, in responding to your request, we are not permitted to disclose or provide you with your Social Security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data generated from measurements or technical analysis of human characteristics. However, we will inform you with sufficient particularity that we have collected the type of information without disclosing the actual data.

Requests to Know or Delete for Child Under the Age of 13: We do not knowingly collect information of minors under the age of 13.

Using an Authorized Agent to Submit a Request

Only you, or a natural person or a business entity registered with the Secretary of State to conduct business in California that you have authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you use an authorized agent, you may provide a power of attorney executed pursuant to California Probate Code sections 4000 to 4465. If a power of attorney that meets those provisions is not submitted, you will be required to provide the authorized agent signed permission to submit a request, verify your identity directly with us, and directly confirm with us that you provided the authorized agent permission to submit the request.

If you’re an authorized agent making a request you need to send the following to uscompliance@drmartens.com
 
(a) e-mail a copy of a power of attorney provided to you by the consumer pursuant to Probate Code sections 4000 to 4465; or
(b) e-mail proof of signed permission along with a copy of your ID and have the consumer direct confirm with us that they provided you permission to submit the request by sending an e-mail.

Your Right to Non-Discrimination for the Exercise of a Privacy Right

You have a right not to receive discriminatory treatment by the business for the exercise of the privacy rights conferred by the CCPA. Unless permitted by the CCPA, we will not:
  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Notice of Financial Incentive

We currently provide the following financial incentives:

You may be offered a percentage off a purchase for providing your e-mail address for marketing purposes. You may opt-in to the incentive by entering your e-mail address when presented with the offer. You may withdraw from the incentive at any time by submitting a request for the deletion of your information as set forth herein. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having e-mail contact information for marketing purposes. Additional terms and conditions may be presented at the time of the offer.

You may be offered a percentage off a purchase for signing up for SMS text messages for marketing purposes. You may opt-in to the incentive by opting-in and providing your mobile number when presented with the offer. You may withdraw from the incentive at any time by replying STOP to the message or following other instructions provided. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having your mobile contact information for marketing purposes. Additional terms and conditions may be presented at the time of the offer.

You may be offered an opportunity to win merchandise in exchange for allowing Dr. Martens to use and display information such as your full name, Instagram handle and other information required to participate in a giveaway such as a response to a question. You may withdraw from the incentive by using the method provided in the terms and conditions for the giveaway. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having and displaying contest entries to promote the social aspects of Dr. Martens. Additional terms and conditions may be presented at the time of the offer.

You may be offered an opportunity to win merchandise by participating in a survey and providing your e-mail address. You may withdraw from the incentive at any time by submitting a request for the deletion of your information as set forth herein. The value of this incentive is based on a good-faith estimation of the value to Dr. Martens of having receiving survey response insights. Additional terms and conditions may be presented at the time of the offer.

Other California Privacy Rights

Company responds to Do Not Sell Opt-Out requests as disclosed in the section “What we "Sell" and Right to Opt-Out.” Otherwise, Company does not respond to Web browser “do not track” signals or other mechanisms.

Other parties may collect personally identifiable information about your activities over time and across different Web sites when a consumer uses our Web site or service.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact for More Information

If you have any questions or comments about this notice, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 1-800-810-6673
Email: uscompliance@drmartens.com