ON SHOOT WITH RACHEL WILLIAMS
OUR PASTELS GO ON TOUR
Heading into London for a pre-festival warm-up, stylist and content creator Rachel Williams straps into our pastel Voss and Blaire sandals for a summer styling tour. We chat to the creative all-rounder about freelancing, staying inspired and turning your passion into a career.
"I’M A 360 CREATIVE - I DON’T ASSIGN MYSELF A SPECIFIC JOB ROLE"
DURING LOCKDOWN, I ACCIDENTALLY CAUSED A SHIFT IN MY CAREER DIRECTION
Being stuck inside for so long, I started imagining little concepts to pass the time — and to exercise my brain. Instagram had also just launched Reels — which inspired me to start creating ‘behind-the-scenes access’ type content. I cultivated a small following of people who were interested in what I was shooting, my references and how they could do it themselves. My DIY lockdown phase started attracting the attention of brands — and transformed into a full-time career.