“I always try and do something that other people don’t. Chain stitching was exactly that.”
Now based in East London, the Italian illustrator has carved himself a reputation as one of the most unorthodox names in customisation. Passionate about creating totally bespoke embroidery pieces and personalised designs, he uses wearers’ own garments as his canvas. His work encapsulates the idea of self-expression as he uses his art to breathe life into clothing, footwear, bags and whatever else he can get a needle through.
Dating back to 1860, machine operated chain stitch embroidery is a skill only a few have mastered. After almost being wiped out, Giulio incredibly managed to acquire one of the last remaining Cornely postbed stitch machines. He’s bringing the art back.
Dating back to 1860, machine operated chain stitch embroidery is a skill only a few have mastered. After almost being wiped out, Giulio incredibly managed to acquire one of the last remaining Cornely postbed stitch machines. He’s bringing the art back.

