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YOUR NEW CARNABY ST. STORE IS LIVE

OUR PLATFORM. YOUR STAGE



We’re back. And we’re back with a bang. Our Carnaby St. store is reopen and ready to shatter your expectations. Fancy dropping in? Our dynamic new store layout, our DM’s experts and your next pair are here waiting for you.

48 Carnaby St.
London
W1F 9PX




UNITED BY ALTERNATIVE HERITAGE



It was the birthplace of London’s Swinging Sixties. Home to Mods. Punks. Skinheads. Carnaby St. was where new cultures, new music and new ideas were forged. A place that's loud with a buzz of self-expression and the embers of a revolution — we go way back. 

Shaped by decades of youth culture and societal change – Carnaby St. has long played both platform and muse to generations of London’s alternative subcultures. The same subcultures we’ve been at the feet of for over 60 years. With a resounding legacy and an unwavering presence – it was instinctive to set up shop. United by our heritage — it's not just a store. It’s a piece of history. 

 

MEET THE TEAM



DM’s chats with some of the Carnaby St. experts about subverting fashion rules, breaking in tips and life at the store.
 



CAMERON 
 Sales Assistant


WEARS: CUSTOMISED 1460 BOOTS



Q: What makes the Carnaby St. store stand out?
A: Location, being on a road with a lot of history to it and the layout of the store.

Q: What traditional ‘style rules’ do you like to subvert?
A: Loafers go with anything!
 



HANNAH 
 Senior Sales Assistant


WEARS: THE JADON MAX



Q: How does wearing DM’s make you feel?
A: Wearing DM's makes me feel empowered and confident. And tall!

Q: What makes the Carnaby St. store stand out?
A: It's not just a store. It's an experience. It’s totally unique and the first of its kind. It's immersive and inspiring, plus the team are second to none.
 

BENJAMIN
Sales Assistant

WEARS: THE 1460 BOOT

Q: What advice would you give to your younger self?
A: If you want to wear it… wear it!

Q: What do you like about the pair that you’re wearing in your staff photo?
A: I love that they’re Originals. Made in the original factory in Wollaston. So much heritage in one pair of boots.

CONOR 
Sales Assistant

WEARS: THE 1461 SHOE

Q: What’s your very first memory of Dr. Martens?
A: My dad buying my first pair when I was 12. Cherry red 1460s. I wore them to death!

Q: Best breaking in tip?
A: Double Doc socks and a prayer.

COME AND SEE US



Swing by and meet the team. From styling advice, your next pair or even a new playlist, the Carnaby St. team can’t wait to help you out.



48 Carnaby St.
London
W1F 9PX