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Founded in LA in 2015 by Alex James and Vlad Elkin, PLEASURES is a brand steeped in music, including grunge, metal and punk. Exploding on to the streetwear scene with pieces intimately connected to and inspired by the co-founders' life, passions, and obsessions. Not afraid to poke fun or push for controversy. All to remain authentic and progressive. PLEASURES is a natural fit for Dr. Martens​.


DR. MARTENS X PLEASURES


An authentic and progressive voice in the streetwear scene, PLEASURES celebrates the influences, childhoods and passions of co-founders Alex and Vlad. Deeply rooted in music subcultures, natural fit for DM’s. This collaboration takes cues from 90s grunge and zine culture. The 1461 get reworked in a tie-dye poly textile upper. Defiantly against uniformity. A unique statement for every wearer.


DR. MARTENS X PLEASURES


An authentic and progressive voice in the streetwear scene, PLEASURES celebrates the influences, childhoods and passions of co-founders Alex and Vlad. Deeply rooted in music subcultures, natural fit for DM’s. This collaboration takes cues from 90s grunge and zine culture. The 1461 get reworked in a tie-dye poly textile upper. Defiantly against uniformity. A unique statement for every wearer.


THE 1460 BOOT

SIT DOWN WITH PLEASURES CO-FOUNDER, ALEX JAMES​


To celebrate a collaboration steeped in the 90s grunge and DIY zine culture we got some time with PLEASURES co-founder Alex James to talk about his influences, his passions and deep connection to music.

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What’s your history with Docs?

​My first pair of Docs was the 3 eye in smooth black leather. I beat these up and they always looked good. I felt like they were moulded perfectly to my feet. This all happened around 5th grade.

What scenes were you involved with growing up?​ How have they influenced your work?​

​The NJ/NYC hardcore and punk rock scene raised me. I started going to show around age 12. I lived about 40 minutes outside of Manhattan. I had access to the world and I was a sponge. I used to people watch at shows. The way the dressed, the way they moved, and their style of interactions. These visual memories influenced me forever.

What was your thinking behind this latest collaboration?

​We wanted to put out a concept that was genderless and forward thinking with an emphasis on casual comfort. The PLEASURES Jorge mule is the perfect example of a timeless classic
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"I fucking love the 90’s and would love to go back but with modern technology."

"I fucking love the 90’s and would love to go back but with modern technology."

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There’s a very 90s feel to the collaboration, what are you happy to leave behind from that decade?

​Honestly, I fucking love the 90’s and would love to go back but with modern technology.

What would you like to see make a resurgence?​

​I would love to see music videos on tv again. It was such a moment in time. The music video is still an extremely important art form.​

Describe this new collection in 3-5 songs

​"Can’t Hardly Wait" - The Replacements​
“Design” - Gustaf​
“London” - The Smiths

Were you into customising your clothing when you were younger?

​I was really into putting patches on random used clothing. From work shirts to backpacks, I wanted to make it my own.
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Who are your music heroes?

​Thom Yorke​
Genesis P-Orridge​
Trent Reznor

Favourite way to listen to music?​

Live in person

In this hyper-connected age do you think subcultures can exist?

​New subcultures are being created on the foundation new interests. We are entering a time period where people will be on social media less and value more human interaction. Life is so precious and short; people truly realize that now.

Is it better to burn out than fade away?

If I burn out that means I gave it my all.
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"If I burn out that means I gave it my all."

"If I burn out that means I gave it my all."



1461 BEX PLEASURES​ SHOE​

+ Tie-dye poly texture upper​
+ Raised Smoke Bex sole​
+ Dual-branded sock liner




Jorge Pleasures Leather Mules​

+ White embroidered script
+ Soft black Nappa Leather
+ Dual-branded sock liner​



1461 BEX PLEASURES​ SHOE​

+ Tie-dye poly texture upper​
+ Raised Smoke Bex sole​
+ Dual-branded sock liner​​




Jorge Pleasures Leather Mules​

+ White embroidered script
+ Soft black Nappa Leather
+ Dual-branded sock liner​