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60 YEARS OF HARAJUKU ATTITUDE.
60 YEARS OF DR. MARTENS SPIRIT.

A decade ago, we teamed up with Sanrio for a joint birthday celebration/collaboration. Sanrio was celebrating 50 years of alternative Harajuku attitude, while we marked 50 years of the 1460 boot. Ten years on and naturally we both have new anniversaries to celebrate. The two brands are overdue a reunion.

A CLASH OF COLOURFUL GRAPHICS,
RUGGED SILHOUETTES AND PLATFORM SOLES

This new collaboration clashes rugged DM’s silhouettes with colourful Sanrio graphics. Our toughest styles are brought to life with straps with bows, heart-shaped eyelets and Hello Kitty lettering. Built on towering platform soles. And finished with our signature markings: yellow welt stitching, grooved edges and a scripted heel loop.

THE JADON

+ Asymmetrical Hello Kitty and Mimmy motifs
+ 1.5” Quad platform sole
+ Nickel heart eyelets
+ Crafted from tough Smooth leather

THE 1461 QUAD

+ Front Hello Kitty graphic. Lettering at the ankle
+ 1.5” Quad platform sole
+ Nickel heart eyelets
+ Crafted from sleek Patent Lamper

THE VEGAN SANDAL

+ Bow and Hello Kitty graphics
+ Stacked triple-height platform
+ Made from vegan materials
+ Marked by a bow and vegan heel loop

THE 1460 KIDS

+ Hello Kitty graphics and tag
+ Yellow stitching and heel loop
+ Spare red laces
+ Crafted from Hydro leather

HEART SATCHEL

+ Hello Kitty and bow motifs
+ Dual-branded tag
+ Crafted from tough Smooth leather