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Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

ce 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

https://cdn.media.amplience.net/i/drmartens/E_A3_CMP_MADE_STRONG_LAUNCH_HERO_BACKGROUND_DESKTOP?w=1920&fmt=auto&alt=default


Made StrongMade
Strong


We’ve been Made Strong since 1960. Resilient. Bold. Loud. But our wearers redefine that strength every day. Vulnerable. Courageous. Reflective. A new generation with a new perspective. Revelling in the joy and rebellion of self-expression. We asked 14 young people what strength means to them.

Watch the video to discover their answers and click the link below to shop the styles featured in the film.

Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

ce 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

New generation. New definitions

NIKO

(she/her)

Niko is a California-based first-generation Mexican singer-songwriter who incorporates English and Spanish into her lyrics to own her heritage and represent her culture. Niko’s music is a way for her to tell her unique story and the stories of people who look like her without worrying about how she compares to other artists.


The most important thing that you can do is be true to yourself.
That’s what’s going to make you strong.

New generation. New definitions


NIKO

(she/her)

Niko is a California-based first-generation Mexican singer-songwriter who incorporates English and Spanish into her lyrics to own her heritage and represent her culture. Niko’s music is a way for her to tell her unique story and the stories of people who look like her without worrying about how she compares to other artists.


The most important thing that you can do is be true to yourself.
That’s what’s going to make you strong.


 

Collective
Strength

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.

Strength
through identity

Authentic. Expressive. Unapologetic. Celebrating the strength it takes to be yourself in a world that tells you otherwise.

Inner
Strength

Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.

Collective
Strength

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.

Collective
Strength

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.





In the queer community, solidarity is so important. When you have a support system of people who can relate to what you’re going through and stand by you, it creates a bigger, universal strength in community.

Collective
Strength

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.

Collective
Strength

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.





Growing up as an outsider was definitely something that made me stronger. Trying to understand yourself rather than rely on someone else to understand you. Finding a community of Black Italians through my music has given me internal strength and belief to stand up.

Collective
Strength

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.

Strength
through identity

Authentic. Expressive. Unapologetic. Celebrating the strength it takes to be yourself in a world that tells you otherwise.

Strength
through identity

Authentic. Expressive. Unapologetic. Celebrating the strength it takes to be yourself in a world that tells you otherwise.





Strength to me is a form of integrity and self-awareness, self-knowledge. You’re more authentic when you make the effort to become close to what you dream of being. And refusing to be anything other than that.

Strength
through identity

Authentic. Expressive. Unapologetic. Celebrating the strength it takes to be yourself in a world that tells you otherwise.





I used to reject my culture. I'm finally in a place now where I can be proud of both. I can be an alternative Indian. I can wear Indian jewellery and I can wear Docs — and it's cool. There's not one way to be.

Strength
through identity

Authentic. Expressive. Unapologetic. Celebrating the strength it takes to be yourself in a world that tells you otherwise.

Inner
Strength

Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.

Inner
Strength

Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.





People are starting to find their voice in society and find their individual power. Not power over anything or anyone else — just your individual power. And that’s really beautiful.

Inner
Strength

Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.

Inner
Strength

Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.





People think that to be strong you have to be really fierce, really macho — all of these traditional ways of being strong. But when you are your most vulnerable self, there’s so much strength within that — because that is your truest form.

Inner
Strength

Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.

Creative. Courageous. Connected. The solidarity and support of our communities inspires the strength and optimism to change the world.




In the queer community, solidarity is so important. When you have a support system of people who can relate to what you’re going through and stand by you, it creates a bigger, universal strength in community.




Growing up as an outsider was definitely something that made me stronger. Trying to understand yourself rather than rely on someone else to understand you. Finding a community of Black Italians through my music has given me internal strength and belief to stand up.




In the queer community, solidarity is so important. When you have a support system of people who can relate to what you’re going through and stand by you, it creates a bigger, universal strength in community.




Growing up as an outsider was definitely something that made me stronger. Trying to understand yourself rather than rely on someone else to understand you. Finding a community of Black Italians through my music has given me internal strength and belief to stand up.

Authentic. Expressive. Unapologetic. Celebrating the strength it takes to be yourself in a world that tells you otherwise.
Not rigid, tough, or unfeeling — but flexible, accepting, and empathetic. Open to failure. Comfortable in stillness. Strength grows from within.

Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

ce 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

 

Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

ce 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   Made Strong Since 1960   

Make them yours

Make them
even stronger

Well-worn or box fresh. Every pair needs some care from time to time. Find out how to make sure your boots and shoes can keep pace with wherever life takes you.




Feel good
from the first step

It’s no secret our boots and shoes need time to break in. But there are things you can do to ease into your first few steps. Check out our tips and tricks so you can walk out with confidence.




Find out
what we’re made of

Smooth, soft, or shiny. Whatever your statement, there’s a durable DM’s leather to suit every wear. Check out our leather guide to learn out more.




Make them yours

Make them
even stronger

Well-worn or box fresh. Every pair needs some care from time to time. Find out how to make sure your boots and shoes can keep pace with wherever life takes you.




Feel good
from the first step

It’s no secret our boots and shoes need time to break in. But there are things you can do to ease into your first few steps. Check out our tips and tricks so you can walk out with confidence.





Find out
what we’re made of

Smooth, soft, or shiny. Whatever your statement, there’s a durable DM’s leather to suit every wear. Check out our leather guide to learn out more.