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Why are you here?

You’re probably here because we reached out to you about photos you posted tagging or mentioning @drmartensofficial - we love your self-expression and we think our customers will love it too!


  • you are an individual eighteen (18) years of age or older;
  • you own all rights in and to your photos and they are not copied from any third parties;
  • you have permission from any person(s) appearing in your photos to grant the rights herein;
  • you own all rights in and to your photos and they are not copied from any third parties;
  • Dr. Martens' use of your photos does not infringe the rights of any third party or violate any law;
  • that you have read and that you agree to the following terms and conditions:

What happens if I respond with #yesdrmartens?

You grant us permission to use your photos and videos in Dr. Martens content as follows: you grant Dr. Martens an unlimited, non-exclusive, assignable, sublicenseable, perpetual, worldwide license to reproduce, display, perform, distribute, archive, edit, adapt, modify and otherwise use the photos you post or have already posted tagging @drmartensofficial or mentioning @drmartensofficial in the comments. The @drmartensofficial consists of the Dr. Martens brand and trademark.

This means by responding with #YESDrMartens in the message Dr. Martens gets an unlimited right to use the photos with the @drmartensofficial tag or comment as digital and non-digital content. The use includes for example the use of the photos on our website and those of Dr. Martens retailers (including TMALL Dr. Martens store), in stores, event activations, on emails and internal communications, or the use on billboards, posters and for postings on Dr. Martens social media accounts. We may exercise our rights anywhere in the world, and our licence is perpetual, meaning that it lasts for an indefinite period of time. However Dr. Martens shall have no obligation to use your photo.

What do I get out of this?

Your photos may be viewed not only by you, but also by other fans of Dr. Martens brand products all around the world. You have the opportunity to inspire others with your own self-expression. Dr. Martens may, in its sole discretion, include your handle or byline when using your photos. Our licence is non-exclusive, meaning you can still use your photos and videos for your own purposes and let others use them for their purposes too. In return you release and discharge Dr. Martens from all and any obligation to pay you in connection with our use of your photos as described above and any of the intellectual property rights contained therein when you respond with #YESDrMartens.


We respect your privacy and we value the trust you have put in us. In reaching out to you about your photos, we necessarily process your personal information (your social media username). We only use this personal information for the purposes described above. We are committed to keeping your personal information safe. We've got physical, technical and administrative measures in place to prevent unauthorized access or use of your information. We also use Olapic for social media content management. You can find Olapic’s Privacy Policy here.

Can I back out?

If you change your mind you can simply revoke the granting of these rights to Dr. Martens by sending us an email to [uk.press@drmartens.com]. You can also contact us to request details of your personal information we hold. We aim to respond to all requests within one month.

Limitation of Liability

By responding with #YESDrMartens to our message, you agree to indemnify, defend and hold Dr. Martens and any person acting on Dr. Martens’ behalf harmless from and against any claims, damages, liabilities, costs and in connection with use of the photos as described above.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE BE LIABLE FOR (i) any special, indirect, incidental or consequential loss, costs, damages, charges or expenses; or (ii) loss of profits, or (iii) loss of business, contracts, goodwill, business opportunities; or (iv) loss of income, anticipated savings; or (v) loss or corruption of data or information; or (vi) any degradation which occurs in relation to THE USE OF THE PHOTOS AS DESCRIBED ABOVE, WHETHER ARISING IN TORT, CONTRACT OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

These terms are governed by English law and any disputes in relation to them are subject to the exclusive jurisdiction of English courts.