“I’ve taken films into the labs and they’re like “What are you doing?” and people think it’s really weird but then they see the results and they’re like wow that’s amazing. It kind of sums up what it’s all about.”
Redscale isn’t for those who like to play it safe. The technique is barely used in shooting moving images, but Alex has stormed right ahead and shot directly on 35mm film. De Mora describes it as an ‘unknown quantity’, as you have no idea what the results will be until the photos have been developed. It’s a risky game, but it’s very Tough As You: “I’m doing things the wrong way around because it looks crazy – not because it’s the safe option. It’s all about embracing those imperfections, embracing that rebellious spirit and breaking the mould.”
Redscale isn’t for those who like to play it safe. The technique is barely used in shooting moving images, but Alex has stormed right ahead and shot directly on 35mm film. De Mora describes it as an ‘unknown quantity’, as you have no idea what the results will be until the photos have been developed. It’s a risky game, but it’s very Tough As You: “I’m doing things the wrong way around because it looks crazy – not because it’s the safe option. It’s all about embracing those imperfections, embracing that rebellious spirit and breaking the mould.”