Broken in once.
Worn for a lifetime
It takes a few days to break in your new pair. But much longer to make them truly your own.
Over months, years, decades, DM’s shoes become part of your journey, wearing your moments and memories as marks and scuffs. Each wearer and their pair tell a different story.
↓ MEET OUR WEARERS
CLICK FOR ELIJAH'S STORY
NAME: Elijah
“I broke mine in opening doors into the music industry”
DJ to artist manager to creative mentor: Elijah has worked his way from music industry outsider to educator and expert, wearing his 1460 boots on club stages and even bigger ones – during his Yellow Squares talks on the music industry. Now he teaches young creatives how to 'rebel against process' and forge their own unconventional paths into the music industry.
CLICK FOR JAI'S STORY
NAME: Jai
"I broke mine in expressing the two most important parts of my identity”
Jai is sometimes asked whether her queerness and her Indian heritage fit naturally together. Her answer is simple: "Yes, and I'll show you how easy it is." In her Indian dance fused with burlesque performances, she expresses the two most significant parts of her identity in the way that makes the most sense to her. Her 2976 Chelsea boots have always been an essential part of her curtain call.
CLICK FOR SARAH'S STORY
NAME: Sarah
"I broke mine in marching for pride on my own”
Sarah left her hometown as soon as she could at age 18, looking to find herself and people within her community with a move to a bigger city. Her first pride march in her 1461 shoes was a transformative moment, and she's spent the years since setting up several LGBTQIA+ community centres around London.
How to break in
The DM’s break-in is the stuff of legend. Everyone’s got their go-to approach. But which ones really work? Can you actually wear your boots in by sticking them in the bath? Or burying them in the garden? It's time to settle the debate.
How to break in
The DM’s break-in is the stuff of legend. Everyone’s got their go-to approach. But which ones really work? Can you actually wear your boots in by sticking them in the bath? Or burying them in the garden? It's time to settle the debate.