Skip to main content
Item added to Wishlist

Sign in/Register to save your items permanently and get updates on items you love

Your Wishlist is full

We are glad you love so many items. Any additional items added will replace the oldest items in your Wishlist.

Your Wishlists have Merged

Don't worry. We've saved all the things you love in one Wishlist for you.

Terms & Conditions – The Dr. Martens Smiley® Competition (the “Competition”).  

a) NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. By participating in the Competition, you (i) agree to be bound by these Terms and Conditions, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Promoter (as defined below), which are final and binding in all matters relating to the Competition.  

 b) Dr. Martens Airwair USA LLC whose registered office is at 10 NW 10th Ave, Portland, OR 97209 (“the Promoter”) is the organizer of the Promotion.  

c) Entrants must follow all the instructions for the Competition to be eligible to enter and win. To be eligible entrants must complete the form on with their name and email address. It is optional for entrants to tick the box to subscribe to the Dr. Martens newsletter and entrants may unsubscribe at any time. Opting into our newsletter or other marketing emails (or choosing not to do so) will not affect an entrant’s chance of winning.  

d) Entries will be accepted from 9:00 am PST on 30 August 2023 up until 9:00 am PST on 11 September 2023 ("Promotion Period"). Entries received after that date and time will not be considered. One (1) entry per person, per day. Entries on behalf of another person will not be accepted and joint submissions are not allowed.    

e) A single winner will be selected. The prize for winning the Competition is: one item from the Dr. Martens collaboration collection with Smiley (see part f. below) for winner and one item from the Smiley collection for a Nominated Friend (as defined below) of the winner (the Prize includes free shipping within the US). “Nominated Friend” means a person selected by Winner and included “in copy” in Winner’s reply email to Dr. Martens accepting the prize as further described in part i below). 

f) Prizes will be allocated as follows: The Winner and their Nominated Friend may choose the same design or two different designs from the list below. Each Winner and their Nominated Friend can choose one (1) of the following:   

  • JORGE Smiley® (31391005);  
  • 1460 Smiley® (31389005);  
  • 1461 Smiley® (31390005);  
  • Smiley® SOCK (AD100408);  
  • 1460 Smiley® J (31387005);  
  • 1460 Smiley® T (31394005);  
  • 1460 Smiley® Y (31393005); or   
  • Smiley® CROSSBODY (AD090001)   

g) Prize is subject to sizing and colorways available and if a winner’s choice is not available in the chosen size or color, the winner will be required to change their choice to another style in the Smiley range. Prize is non-assignable and non-transferable except to a surviving spouse. Prize is not for resale. Promoter reserves the right to substitute a prize of equal or greater value.  

h) Winner will be contacted via email no later than 5:00 PST on 12 September 2023. Winner must respond and “copy in” their Nominated Friend on the message by the deadline notified in the email; failure to respond by the deadline will constitute forfeiture of the prize and another Winner with a valid entry will be selected from the pool of entries. The Promoter accepts no responsibility for incorrect or misspelt contact information submitted by an entrant. No liability is accepted for entries that cannot be counted for any technical reason. 

i) Each entrant’s details, which includes their full name and email address, shall be retained by the Promoter until 12 October 2023, after which it shall be deleted (unless the entrant has subscribed to the Promoter’s newsletter, in which case the Promoter shall retain the entrant’s full name and email address).   

j) The Competition is open to legal residents of the 50 United States or the District of Columbia and the older of 18 years of age or the legal age of majority in your state of residence. Employees or agents of the Promoter, their family members, or anyone else connected with the Competition may not enter the Competition. 

k) The Promoter reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, this Promotion with or without prior notice. Entrant agrees that all matters arising out of or relating to the Competition and these Terms & Conditions are governed by, and construed in accordance with, the laws of Oregon, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any legal suit, action, or proceeding arising out of or relating to this Competition and these Terms & Conditions shall be subject submitted to arbitration as fully set forth in the “Disputes” provisions available at, which provisions are incorporated herein by reference. 

l) The Promoter is not responsible if the Competition cannot take place or if the Prize cannot be awarded due to cancellations, delays or interruptions due to acts of war (declared or undeclared), natural disasters, weather, acts of terrorism, riot or civil disturbance, satellite or equipment failure, federal state or local government law, order or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within the Promoter’s control (each a “Force Majeure” event or occurrence).   

m) Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Promoter is not responsible for: (i) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by the Promoter on account of technical problems or traffic congestion on the internet or at any web site or any combination thereof; or (ii) any injury or damage to persons or property, including but not limited to death, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Competition or receipt or use of the Prize, except where such liability cannot be excluded by applicable law.  

n) Behavior which is intended to disrupt or undermine the legitimate operation of the Competition, or which is intended to annoy, abuse, threaten or harass any other person, or any failure to comply with these Terms and Conditions, may result in disqualification from the Competition, and Promoter reserves the right to seek damages and other remedies from any such person engaging in such behaviour to the fullest extent permitted by law. The Promoter reserves the right to: (i) permanently disqualify from the Competition any person it believes has intentionally violated these Terms and Conditions; and (ii) cancel, suspend and/or modify the Competition without any liability if any fraud, virus or other factor beyond the Promoter’s reasonable control impairs the administration, functioning or proper play of the Competition, as determined by Promoter in its sole discretion, and withdraw the online method of entry if it becomes technically corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Competition), and to select winner from among all eligible entries received prior to withdrawal.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  

0) The Competition is in no way sponsored, endorsed or administered by, or in association with, Instagram, Facebook nor TikTok. Entrants are providing their information to the Promoter and not to Instagram, Facebook nor TikTok. By entering the Competition, entrants waive all right to, and hold the Promoter and its affiliates, and Facebook and TikTok, harmless from, any claim, liability, loss, damage (including punitive, incidental, and consequential damages), or expense (including attorneys' fees) arising out of or in connection with participation in the Competition or the acceptance, use, or misuse of any prize. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.  

p) Any complaints arising out of the Competition or these Terms and Conditions shall be sent to [email protected]  

q) Entrants’ details will be processed in accordance with these Terms & Conditions and Promoter’s Privacy Policy, available at