DR. MARTENS x SMILEY® IS HERE
DM’s has been stomping on the floors of subcultural havens for decades — the footwear of choice for like-minded punks, rebels and radicals. In the 80s and 90s, Smiley® became the symbol of electronic music subcultures founded on acceptance and uninhibited joy. Visual shorthand for the positivity of dance and the reclaimed freedom of counterculture.
DR. MARTENS x SMILEY® IS HERE
DM’s has been stomping on the floors of subcultural havens for decades — the footwear of choice for like-minded punks, rebels and radicals. In the 80s and 90s, Smiley® became the symbol of electronic music subcultures founded on acceptance and uninhibited joy. Visual shorthand for the positivity of dance and the reclaimed freedom of counterculture.