Fuelled by playfulness, positivity, and progressiveness, GANNI stormed onto the fashion scene in 1999 and quickly made a name for itself as an innovator in design. This instinctual impulse to do things differently is where our brands collide. Instead of convention: a need for fluidity. In place of outdated labels: freedom of expression. This unapologetic energy forms the basis for our partnership: a collision of everyday rebellion and everyday cool.