DR. MARTENS X CUSTOMISATION

CUSTOMISATION & SELF-EXPRESSION: YOUR BOOTS, YOUR STORY

Dr. Martens boots have long been a symbol of identity.

Since the 1970s, wearers have customised their boots with colourful laces, unique lacing styles, and personal artwork — often signifying a collective belonging or individual flair.

Even the soles were adapted, as seen in this example created by the Dr. Martens marketing team for events at the first DM’s store in Covent Garden, which opened in November 1994.