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Bij Dr. Martens komen we altijd op voor de non-conformisten. Hebben we buitenstaanders altijd gesteund. En anders zijn altijd geprezen. Onze campagne Worn Different geeft ons de kans alle interessante, diverse, maverick-achtige karakters aan het licht te brengen die individualiteit net zo belangrijk vinden als wij.

We hebben mensen geselecteerd uit de wereld van muziek, design en kunst. Allemaal pioniers die hun stempel zetten terwijl ze Docs dragen.

DE Ho99o9 LOOK

Het duo Ho99o9 staat voor het verschil van doe-je-eigen-ding waar het bij Dr. Martens allemaal om draait. Ze tarten verwachtingen, dagen percepties uit en gaan luidruchtig hun eigen gang.

Met dit soort empathische individualiteit, in combinatie met hun scherpe kritiek op het Amerika van nu, zijn ze de ideale incarnatie van Worn Different. Vol durf, opstandig, anders.

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The OGM draagt de 1461, ons originele schoenmodel sinds 1961.

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Yeti Bones draagt op zijn beurt de 1490. De laars met 10 veterogen is een klassiek punkmodel van Dr. Martens.

MORE WORN DIFFERENT PERSONALITIES

 

Dilara

'Every season in my work I try to find something that makes me feel uncomfortable and do something positive to change it.'

Designer Dilara Findikoglu is taking the fashion world by storm and challenging the 'done thing' in the process.

Here, Dilara wears our 1914. With 14 eyelets, this boot is a punk staple and really works with Dilara’s unconventional style.

Daito

'I don’t really care if my artwork is viewed as artwork or not.'

An artist, programmer, designer, DJ, VJ and composer, Tokyo-based Daito has an incredibly impressive resume. It can all be summed up by one word 'visionary'.

Daito has opted for the 1460 – our first ever boot. Named after the day it was created, 1st April 1960, there is a purity of form to this now-iconic silhouette.

Dounia

'I definitely want to be a positive influence. I feel like whether it's through my art or my messages my main goal is to empower and inspire.'

A singer, activist and social-media star, Dounia captivates fans with her zeitgeisty lyrics and melodious voice. She speaks up too, sharing her impassioned views on body positivity and POC issues.

Down-to-earth Dounia offsets her look with the understated 1461. Originally sold as a working man’s shoe, today the 1461 is seen as a symbol of effortless self-expression.

Stephen

'Everything that is handmade feels more authentic and more real.'

Sign painter Stephen Kenny creates bold, graphic artwork from his London letterpress A Two Pipe Problem. Keen to share his sought-after techniques, he offers regular workshops in his craft.

The Chelsea boot is a very British boot. Our 2976 iteration blends durability with refinement, making it perfectly suited for design-led Stephen.