You can’t rely on the weather. But you can rely on your Docs. For a look that rolls with the seasons – pretty much any outfit can be finished off by throwing on a shacket. With 1 in 5 of Docs wearers pulling one on when they start to feel the chill – they're ideal paired with our fleece or faux fur-lined boots for a last-minute winter outfit.
You can’t rely on the weather. But you can rely on your Docs. For a look that rolls with the seasons – pretty much any outfit can be finished off by throwing on a shacket. With 1 in 5 of Docs wearers pulling one on when they start to feel the chill – they're ideal paired with our fleece or faux fur-lined boots for a last-minute winter outfit.
RESULTS
|
1 |
2 |
3 |
4 |
|
|
TOP |
Hoodie |
Leather jacket |
Shacket |
Shirt |
|
BOTTOM |
Suit trousers |
Jeans |
Leather trousers |
Black Jeans |
METHODOLOGY
To help understand how people style their Dr. Martens, we opted for using Tagger (Signals) a social listening tool. Using this we were able to monitor the content created for #drmartensstyle, #drmartens, #drmartenstyle across all social networks since January 2020. We focused on the top 50 most engaged content that was publicly posted in the UK, Germany and France creating a predefined list of variables to categorise each of the styles.
Each piece of content was categorised by:
- The month the content was posted
- The year the content was posted
- The type of content e.g. Image/video
- The gender of the content creator
- The generation of the content creator
- The shoe category type e.g. Platform
- The outfit type worn on the top half of the content creator
- The outfit type worn on the bottom half of the content creator
- The shoe colour
- The location type in the background of the content
- The event type in the background of the content
To understand how people across countries and shoe types like to style their Dr. Martens, the data was pivoted to highlight the occurrence of each variable across categories.