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Terms & Conditions – competition (the “Competition”). 


Terms & Conditions – The Dr. Martens Smiley® Competition (the “Competition”) 


  1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. By participating in the Competition, you (i) agree to be bound by these Terms and Conditions, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Promoter (as defined below), which are final and binding in all matters relating to the Competition.


  1. Airwair International Ltd (registered company no. 03009359) whose registered office is at Cobbs Lane, Wollaston, Northamptonshire NN29 7SW (“the Promoter”) is the organiser of the Competition.


  1. Entrants must follow all the online instructions for the Competition to be eligible to enter and win. To be eligible entrants must complete the form on or enter via paid social with their first name and email address. If entrants enter the competition via then entrants will be required to answer a question. It is optional for entrants to tick the box to subscribe to the Dr. Martens newsletter and entrants may unsubscribe at any time. Opting into our newsletter or other marketing emails (or choosing not to do so) will not affect an entrant’s chance of winning.


  1. One (1) entry per person. Entries on behalf of another person will not be accepted and joint submissions are not allowed. Entries will be accepted from 11:00 am GMT on 30 August 2023 up until 11:00 am BST on 11 September 2023. Entries received after that date and time will not be considered.


  1. The prize for winning the Competition is: one (1) item from the Dr. Martens collaboration collection with Smiley for each winner and one item from the Smiley collection for a Nominated Friend (as defined below) of the winner (the Prize includes free shipping within the UK and EU). There will be a total of three (3) winners (each a ‘Winner’). The Winner and their Nominated Friend may choose the same design or two different designs from the list below. Each Winner and their Nominated Friend can choose one (1) of the following:


  • JORGE Smiley® (31391005);
  • 1460 Smiley® (31389005);
  • 1461 Smiley® (31390005);
  • Smiley® SOCK (AD100408);
  • 1460 Smiley® J (31387005);
  • 1460 Smiley® T (31394005);
  • 1460 Smiley® Y (31393005); or 
  • Smiley® CROSSBODY (AD090001)


(the “Prize”). 


  1. Prize is subject to the styles and sizing available and if a Winner’s choice of product is not available in their chosen size or style, the Winner will be required to change their choice to another style in the Smiley range. Prize is non-assignable and non-transferable except to a surviving spouse. Prize is not for resale.


  1. Each Prize will be allocated as follows: Three entrants who have submitted a valid entry will be drawn at random from the pool of entries at the time of the draw (the “Draw”). The Draw will be held on the 12 September 2023 at 11:00 am BST. Each Winner will then be contacted by Dr. Martens in line with clause j and in their response, each Winner must copy in the email address of the friend who they wish to nominate to win a Prize (the “Nominated Friend”).


  1.  Any personal tax obligation that arises as a result of the granting of the Prize will be the sole responsibility of each Winner and the Promoter will not be liable in respect of any such tax obligation. Entries which are defamatory, discriminatory, obscene, abusive, threatening, or offensive in any way shall be excluded from the Competition. The Promoter’s decision is final.


  1. The Competition is open to entrants aged 18+ who are residents of UK and EU countries (excluding residents of Italy).


  1. Winners will be contacted via email no later than 15:59pm BST on 12 September 2023. If a Winner fails to respond copying in their Nominated Friend by the deadline notified in the email, another Winner with a valid entry will be selected from the pool of entries. The Promoter accepts no responsibility for incorrect or misspelt contact information submitted by an entrant. No liability is accepted for entries that cannot be counted for any technical reason.


  1. Each entrant’s details, which includes their first name and email address, shall be retained by the Promoter until 12 October 2023, after which it shall be deleted (unless the entrant has subscribed to the Promoter’s newsletter, in which case the Promoter shall retain the entrant’s full name and email address). Subject to the Winner’s approval, the name and email address of the Winners will be available for 28 days after the closing of the competition by e-mail request to: [email protected].


  1. Employees or agents of the Promoter, their family members, or anyone else connected with the Competition may not enter the Competition.


  1. The Promoter reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, this Competition with or without prior notice due to reasons outside of its control. The decision of the Promoter in all matters under its control is final and binding.  The Competition will be governed by the law of England and Wales.


  1. The Promoter is not responsible if the Competition cannot take place or if the Prize cannot be awarded due to cancellations, delays or interruptions due to acts of war (declared or undeclared), natural disasters, weather, acts of terrorism, riot or civil disturbance, satellite or equipment failure, federal state or local government law, order or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within the Promoter’s control (each a “Force Majeure” event or occurrence). 


  1. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Promoter is not responsible for: (i) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by the Promoter on account of technical problems or traffic congestion on the internet or at any web site or any combination thereof; or (ii) any injury or damage to persons or property, including but not limited to death, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Competition or receipt or use of the Prize, except where such liability cannot be excluded by applicable law.


  1. Behaviour which is intended to disrupt or undermine the legitimate operation of the Competition, or which is intended to annoy, abuse, threaten or harass any other person, or any failure to comply with these Terms and Conditions, may result in disqualification from the Competition, and Promoter reserves the right to seek damages and other remedies from any such person engaging in such behaviour to the fullest extent permitted by law. The Promoter reserves the right to: (i) permanently disqualify from the Competition any person it believes has intentionally violated these Terms and Conditions; and (ii) cancel, suspend and/or modify the Competition without any liability if any fraud, virus or other factor beyond the Promoter’s reasonable control impairs the administration, functioning or proper play of the Competition, as determined by Promoter in its sole discretion, and withdraw the online method of entry if it becomes technically corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Competition), and to select winner from among all eligible entries received prior to withdrawal.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.


  1. The Competition is in no way sponsored, endorsed or administered by, or in association with, TikTok. Entrants are providing their information to the Promoter and not to TikTok and by participating in the Competition you agree to a complete release of Instagram, Facebook or TikTok from any claims.


  1. Any complaints arising out of the Competition, or these Terms and Conditions shall be sent to [email protected]


  1. The Promoter shall comply with its obligations under the terms of any applicable data protection legislation, including but not limited to Regulation (EU) 2016/679 (“GDPR”), the UK Data Protection Act 2018; and the EU Privacy and Electronic Communications Directive (2002/58/EC), each as transposed into domestic legislation and in each case as amended, replaced or superseded from time to time, and any other relevant data protection laws, legislation and regulation.


  1. Entrants’ details will be kept in accordance with the Promoter’s Privacy Policy, available at


  1. The Competition and these Terms and Conditions and any dispute or claim arising out of, or in connection with them are governed by and construed in accordance with the law of England and Wales. The courts of England and Wales shall have exclusive jurisdiction in respect of any dispute arising from the Competition and these Terms and Conditions.