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IN MY DM’S



We’ve been at the feet of generations of artists and creatives for over 60 years. And after 6 decades of new ideas, social revolution and wave after wave of subcultures – there’s still no two wearers the same. So we’re digging a bit deeper into what keeps our community lacing up.

We chat with East London storyteller Hak Baker, the unapologetically provocative Lynks and emerging underground DJ Jyoty about following your gut, the unity within subcultures and what our wearers have in common.




IN MY DM’S



We’ve been at the feet of generations of artists and creatives for over 60 years. And after 6 decades of new ideas, social revolution and wave after wave of subcultures – there’s still no two wearers the same. So we’re digging a bit deeper into what keeps our community lacing up.

We chat with East London storyteller Hak Baker, the unapologetically provocative Lynks and emerging underground DJ Jyoty about following your gut, the unity within subcultures and what our wearers have in common.


HAK BAKER



Woven with hometown nostalgia, East-London musician Hak Baker’s raw and relatable stories of a traditional UK working-class upbringing are striking chords up and down the country. We chat about finding unity in subculture and what a pair of DM’s means to him.


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HAK WEARS: THE 1461 SHOE

HAK ALSO WEARS: THE 1460 BOOT





HAK BAKER


 

Woven with hometown nostalgia, East-London musician Hak Baker’s raw and relatable stories of a traditional UK working-class upbringing are striking chords up and down the country. We chat about finding unity in subculture and what a pair of DM’s means to him.


Unable to see the videos below? You may need to change your cookie settings: CHANGE PREFERENCES



HAK WEARS: THE 1461 SHOE


HAK ALSO WEARS: THE 1460 BOOT

JYOTY



Master of genre-blending and commanding a crowd, Jyoty is on the rise. Bringing something different to the underground DJ scene with her unique energy and community-focused club nights – her following has gone from local to global. We chat about the importance of inclusivity and how there’s a type of energy to people who wear DM’s.




JYOTY WEARS: THE 1460 BOOT

JYOTY ALSO WEARS: THE 2976 BOOT



JYOTY


 

Master of genre-blending and commanding a crowd, Jyoty is on the rise. Bringing something different to the underground DJ scene with her unique energy and community-focused club nights – her following has gone from local to global. We chat about the importance of inclusivity and how there’s a type of energy to people who wear DM’s.



JYOTY WEARS: THE 1460 BOOT


JYOTY WEARS: THE 2976 BOOT

LYNKS



If you get chance to see drag-pop artist Lynks live – leave your expectations at the door. More of an archaic 90s house party than a live show, the unapologetically provocative Lynks and self-described ‘masked drag-monster' brings a chaotic, avant-garde energy to every performance. We chat about having the courage to be yourself and why lacing up a pair of Docs feels so powerful.




LYNX WEARS: THE JADON BOOT

LYNX ALSO WEARS: THE 1460 BOOT



LYNKS


 

If you get chance to see drag-pop artist Lynks live – leave your expectations at the door. More of an archaic 90s house party than a live show, the unapologetically provocative Lynks and self-described ‘masked drag-monster' brings a chaotic, avant-garde energy to every performance. We chat about having the courage to be yourself and why lacing up a pair of Docs feels so powerful.


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LYNX WEARS: THE JADON BOOT


LYNX ALSO WEARS: THE 1460 BOOT