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PARIS FASHION WEEK

Over the last decade, the Jadon platform boot has developed an attitude of its own. And this year, we’re celebrating its journey from a subcultural statement to an anti-mainstream cult favourite. To commemorate the boot’s tenth anniversary, we launched The Alternative Platform — a season of live music dedicated to uncovering, supporting and amplifying alternative music and culture.

La Station – Gare des Mines

Our first gig took place during Paris Fashion Week at La Station – Gare des Mines. The first of a series that will run through to October, our underground rave featured a line-up of boundary-breaking artists for a night of alternative techno with Métaraph, Cherry B Diamond, Mimi, Hyas, and OKO DJ.


PARIS FASHION WEEK

Over the last decade, the Jadon platform boot has developed an attitude of its own. And this year, we’re celebrating its journey from a subcultural statement to an anti-mainstream cult favourite. To commemorate the boot’s tenth anniversary, we launched The Alternative Platform — a season of live music dedicated to uncovering, supporting and amplifying alternative music and culture.


La Station – Gare des Mines

Our first gig took place during Paris Fashion Week at La Station – Gare des Mines. The first of a series that will run through to October, our underground rave featured a line-up of boundary-breaking artists for a night of alternative techno with Métaraph, Cherry B Diamond, Mimi, Hyas, and OKO DJ.