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DR. MARTENS USAGE RIGHTS FOR YOUR PHOTO OR VIDEO

 
 

WHY ARE YOU HERE?

You’re probably here because either we reached out to you about a photo or video you posted tagging or mentioning one of the following official Dr. Martens social @mentions:

  • @drmartensofficial
  • @drmartensmx
  • @drmartensusa
  • @drmartens_arg
  • @dr_martenshk
  • @drmartensausnz
  • @drmartenskr
  • @drmartens_japan
  • @drmartenschile
  • @drmartenscolombia
  • @drmartenspe
  • @drmartens

or using any of the following hashtags:

  • #drmartens
  • #drmartensstyle
  • #customdocs
  • #diydocs
  • #docmartens

or because you’ve uploaded a photo or video using the Olapic uploader on our website - we love your self-expression and we think our customers will love it too!
 

BY SUBMITTING YOUR PHOTO OR VIDEO VIA THE OLAPIC UPLOADER ON OUR WEBSITE OR RESPONDING TO THE MESSAGE FROM ANY OF OUR OFFICIAL DR. MARTENS SOCIAL MEDIA ACCOUNTS WITH “#YESDRMARTENS” YOU REPRESENT AND WARRANT THAT:

  • you are an individual aged eighteen (18) years of age or older;
  • you own all rights in and to your photo or video and it is not copied from any third party;
  • you have permission from any person(s) appearing in your photo or video to grant the rights set out in these terms and conditions;
  • you waive (or if waiver is not permissible by law, will not assert) any moral rights or other rights with respect to authorship or integrity of the photo or video;
  • Dr. Martens’ use of your photo or video does not infringe the rights of any third party or violate any law; and
  • you have read and you agree to the following terms and conditions.
 

WHAT HAPPENS IF I SUBMIT MY PHOTO OR VIDEO OR RESPOND WITH #YESDRMARTENS?

You grant us permission to use your photo or video in Dr. Martens content as follows: you grant Dr. Martens an unlimited, non-exclusive, assignable, sublicenseable, perpetual, worldwide licence to reproduce, display, perform, distribute, archive, edit, adapt, modify and otherwise use the photo or video you submit, upload, post or have already posted tagging one of our official social @mentions or mentioning one of our official social @mentions in the comments, or using any of the above stated hashtags. The official social @mentions consist of the Dr. Martens brand and trade mark.

This means by submitting your photo or video or responding with #YESDRMARTENS in the message Dr. Martens gets an unlimited right to use the photo or video as digital and non-digital content. Our permitted use includes for example the use of the photo or video on our website and those of Dr. Martens retailers (including TMALL Dr. Martens stores), in Dr. Martens stores, event activations, on marketing emails and internal communications, and on public billboards, posters and for postings on Dr. Martens global social media accounts. We may exercise our rights anywhere in the world, and our licence is perpetual, meaning that it lasts for an indefinite period of time. However, Dr. Martens shall have no obligation to use your photo or video.
 

 

WHAT DO I GET OUT OF THIS?

Your photo or video may be viewed not only by you, but also by other fans of Dr. Martens brand products all around the world. You have the opportunity to inspire others with your own self-expression. Dr. Martens may, in its sole discretion, include your name, handle or byline when using your photo or video. Our licence is non-exclusive, meaning you can still use your photo or video for your own purposes and let others use it for their purposes too. In return you release and discharge Dr. Martens from all and any obligation to pay you in connection with our use of your photo or video as described above and any of the intellectual property rights contained therein when you submit your photo or video on our website or respond with #YESDRMARTENS.

 

PRIVACY

We respect your privacy and we value the trust you have put in us.

In reaching out to you about your photo or video, we necessarily process your personal information (including your social media username, handle and/or byline). We only use this personal information for the purposes of contacting you to ask for your consent to use your photo or video and for crediting you for your photo or video. We refer to our Privacy Policy here for more information on how and why we process your personal information.

We are committed to keeping your personal information safe. We've got physical, technical and administrative measures in place to prevent unauthorised access or use of your information.

We also use a third party called Olapic for social media content management. You can find Olapic’s Privacy Policy here

 

CAN I BACK OUT?

If you change your mind you can simply revoke the granting of rights to Dr. Martens by sending us an email to uk.press@drmartens.com. You can also contact us to request details of your personal information we hold. We aim to respond to all requests within 30 days. You can find more information on your rights in our Privacy Policy here 

 

INDEMNITY AND LIMITATION OF LIABILITY

By submitting your photo or video or responding with #YESDRMARTENS to our message, you agree to indemnify, defend and hold Dr. Martens and any person acting on Dr. Martens’ behalf harmless from and against any claims, damages, liabilities, costs and expenses in connection with our use of your photo or video as described above.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE BE LIABLE FOR (i) any special, indirect, incidental or consequential loss, costs, damages, charges or expenses; or (ii) loss of profits, or (iii) loss of business, contracts, goodwill, business opportunities; or (iv) loss of income or anticipated savings; or (v) loss or corruption of data or information; or (vi) any degradation which occurs in relation to THE USE OF YOUR PHOTO OR VIDEO AS DESCRIBED ABOVE, WHETHER ARISING IN TORT, CONTRACT OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

These terms are governed by English law and any disputes in relation to them are subject to the exclusive jurisdiction of the English courts.

LAST BUT NOT LEAST, THANK YOU!