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TOGETHER. WE CAN TAKE ON ANYTHING

For six decades, we’ve stood strong with you.
Held firm, dug in and kicked back as one.
When life knocks you down, we’ll bounce back with you.
We are TOUGH AS YOU.
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NAKED GIANTS

With more streaming platforms and fewer gig venues by the day, making it in a rock band has never been harder. But Naked Giants don't care. They're doing it for themselves — no matter who's listening.
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LOTTE VAN EIJK

Lotte van Eijk is fighting for diversity. Her photography shatters conventional beauty standards. Her dance classes give life-changing confidence. And she won't stop until there's more positive representation of bodies like hers in the media.
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BOB VYLAN

Growing up as a mixed-race man in the UK, Bob Vylan often felt like an outsider. Now, as a grime-punk artist flitting between genres, he uses not fitting in to his advantage.
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AVIE ACOSTA

23-year-old Avie Acosta is fearless in the face of change. Aged 19, the gender-fluid model changed their life. Their career. And their identity. And they did it all in the space of a few months.
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WHAT DOES TOUGH MEAN IN 2020?

In six decades the definition of tough has changed. We asked our community what it means to be tough in 2020.
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